Welcome back! Today I decided to explain how to use Pinterest to share your blog posts!
I’m sure you’ve probably heard of Pinterest by now, and most likely, you’ve heard bloggers say it’s the key to success where previews and traffic are concerned, too.
In all honesty, they’re right! Pinterest is your bff as a blogger, and really, outside of boosting traffic, it’s just a stressfree way to advertise your blog altogether…
1. Business Account
To successfully use Pinterest for your blog, you’re going to need to have a business account.
With a business account you’ll be able to track your reach and the interests of your audience.
Converting your personal into a business is fairly easy: Go to pinterest.com (on a laptop. If you’re on a phone or tablet, make sure you request the desktop version of the web)
Click on the three dots in the top right corner of your screen, it should look like this:
Click on the switch to businesses account and it’ll change screens to this:
You’re all set from there, just fill in your info and Viola!
2. Creating Your About
What are you about? What is your blog about? Let’s tell the world in the most savvy/professional way possible!
And always add something comical, or ‘lighthearted’, if you will.
Basically, when crafting your about remember,
- State who you are and your mission clearly
- Add something comical so people can see you’re real.
- Keep it short.
3. Setting Up Boards
If you’re converting your account from personal to business, there are going to be boards you’ll need to hide or delete altogether.
When deciding what to keep, remeber, only keep boards relevent to your blog and niche. Hide or delete all the other irrelevant boards. This is a very important step, because this is part of building your brand on Pinterest.
Here are some of my boards as an example of boards you could create.
5. Board Covers
Maybe you noticed that all of my boards have the same black/pink/white picture on the left side… These are called, board covers. Perhaps you’ve heard of them before or maybe you haven’t but I’ll explain anyway.
Board covers are your signature pins in which you add to your boards for the purpose of “building your brand”.
Imagine, your Pinterest profile is a blank space for you to charterize and shape. In addition, Pinterest has so graciously given you tools to help…
Board Covers unite your content. They make each and every board (no matter the topic) represent you and your blog.
Always link your pins to either your website or the specific post they came from. That is very important. If you don’t, you’re doing yourself a serious disservice. I can’t tell you how many times I’ve clicked on a link before I’ve checked out the person who pinned it. Linking is critical.
Back to board covers for a moment: when you pin them, link the images to the board they belong to. For instance, this is my board cover for my doughnuts board:
The link for it is http://www.pinterest.com/4everbuttercup3/lifestyle-doughnuts/
Go ahead, click on the image, and see that it leads you to my board, I’ll wait.
Did you see? Now, if you find that pin anywhere in Pinterest, it’ll lead you “home” aka to my profile. Nice, huh?
7. Your Website
Link your website to your Pinterest profile. While this is not technically mandatory, if you’d like to see your plan work it should be linked. Adding your website makes it easier for people to pin from your site and for pinners to check out your overall blog.
Make sure your website has a “pin it” button, again, so your readers can easily pin your posts. Remeber, the easier you make life for your readers the better results you see.
Next, add Pinterest friendly image-summaries to your posts. Absolutely no horizontal images. Make sure your images are vertical.
There’s a featured image at the bottom of this post, notice how it’s pin-able?
So, there’s a method to the madness when pinning your own content.
You can use Boardbooster or Tailwind to pin your content. I’ve never used Boardbooster but I have used Tailwind and honestly, I don’t mind the help but I still like pinning manually… Your choice, and I definitely recommend Tailwind.
Anyway, back to how to pin: You want to pin your pins more than once, for example, if you have a pin on “how to groom horses” in order for you to generate it’s circulation in Pinterest’s database you’re going to need to pin it more than once.
First, pin it to the most relevant board, so if you have a board titled “Best Of (your blog)” or “All About Horses” you want to pin it to that board. Then pin it to the next relevant board and so on until you don’t have anymore boards it will fit.
However, don’t pin your pin back to back. Space it out. Pin your pin to the first board then pin some other people’s stuff, then pin your pin to the next board and so on…
9. Group Boards
Group boards are gold! Not only do you get to meet and support other bloggers, you also have a higher chance of your pin going viral because you potentially have that many more people repinning your stuff!
I belong to about 7 group boards right now. Some people I’ve heard belong to over 50, so I say, join as many as apply to you!
I try to join the boards who have in their rules to repin others content just because those are the boards you see circulation on whereas the other ones seem to become a pin warehouse and that’s it…. I’m not discouraging you to join those, but I wouldn’t join a lot of them if your goal is to get your pin around.
Here are two of my group boards:
For Teen Bloggers | Lifestyle, Beauty, Fashion
The age range for that one is 12 to 19
For Millennial Bloggers | Lifestyle, Beauty, Fashion
And on this one it’s about 13 to 30 but since the age is based off who’s considered a millennial, the age moves up every year so this year it’s technically 14 to 31.
Feel free to join them!
I’m just going to give you a basic “search engine optimization” spill.
When you pin to Pinterest, make sure you use key words, like if you pin is “how to groom horses” use keywords people would use to find it, horse, groom, pets, farm life, ranch life etc.
Also many people don’t use this feature because they don’t think about it, but use hashtags. We use hashtags out of the wazoo on Instagram and they really work the same way on Pinterest! If you use a hashtag, it’ll become blue (like a link) and you can click on it and find related topics. Really? Really!
On the low, make your titles and descriptions simple, catchy and chok full of key words for what your topic is. “The fool-proof guide to grooming horses” is a good example. It’s attention grabbing and you know exactly what you’re going to read about, don’t you?
Was this helpful? If you have any questions I didn’t answer feel free to drop them down there! You can also follow me on Pinterest!